Saturday, April 21, 2012

Extension - a competitor for Object?

I know I said I needed a break, but this afternoon I was inspired by the idea of a parody of Object and their campaign. So I created this web page for 'Extension' - a fake radical pressure group......


Yes its a parody of Object.....

Its meant to be amusing, but since making this posting I am moving toward to idea that actually its too close to real life to be funny. 'Extension' are essentially a group that looked for something in the feminist arena that they could campaign on.....

They found their key campaign theme - Hair...
They refined the issue - Long Hair is the real challenge for women...
They identified a target to campaign against - Hair Extension Salons...
They devised some unfounded negative associations - Trafficked Hair, Crime and Cancer...
They developed a language and terminology - Extensification and Extensified....
The campaign was broadened - Pubic Encounter Salons....
They convinced some MPs to change the law - 'Cutting The Trestles' and 'Pube Life' campaigns
They did some astro-turfing - 'I have to cycle past a hair extension clinic on the way to work'...

Also, before I forget, they want your money as well....

The only problem was, as I was coming up with ideas for the campaigns, I realised to my horror that one of the things that 'Extension' are campaigning about, has at least been touched upon by Object and their rad-fem colleagues. You see the photograph? Its not Photoshopped, its real. Its The Muffia doing their
'Hands Off Our Muffs' protest....


3 comments:

  1. Nearly spat out my coffee laughing at this!

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  2. Maybe they can get Tower Hamlets to consult on a nil policy for Pubic Encounter Salons?
    They might get the results published some time in 2013.

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  3. CATE support Extension

    The Campaign Against Trichological Exploitation today expressed their support for Extension..

    “Our problem has been to run a comprehensive grassroots campaign on few resources. The hair industry is both rich and powerful,” says Michael Collins, chair of CATE, “and they will stop at nothing to make sure they can carry on their evil trichology. We have been campaigning against them for some years after some appalling activities in residential areas around Commercial Street, Hackney Road, Docklands and Wapping involving a hair transplant, a wig, piles of stray pubes, blond hair extensions, hair trafficking and drug offences in and around these places.”

    ReplyDelete